(DBI) Model for the design of business ideas

Abstract

In this days, young people must be able to respond to the demands of the current market developing clear and orderly business initiatives, in a process capable to generates prototypes of innovative companies through a step-by- step approach that responds to the reality of the environment, the objective of this research is to describe the model for the Design of Entrepreneurial Ideas (DIE) which consists of 8 phases; business concept, value proposal, market analysis, marketing plan, administrative structure, technical and operational study, financial planning and executive summary. It´s a methodological tool for students that allows the construction of the business plan or business project, increasing the percentage of viability at the time of execution and implementation of the company.