PERCEPTION OF OCCLUDED FACES AND ITS SOCIAL EFFECTS FROM BEHAVIORAL ECONOMICS
DOI:
https://doi.org/10.47847/faccea.v13n2a3Keywords:
Perception, Mask, Economy, Behavior, MarketingAbstract
The article delves into a little-studied effect derived from the use of sanitary masks during the COVID-19 pandemic. An exploration of theoretical-conceptual contributions is carried out to identify the cognitive biases that influence perception in the presence of this occluder and its possible consequences in social and commercial relationships. In this sense, a literature review is carried out, identifying about 50 scientific documents that provided relevant information to understand the subject and serve as a basis for future research. It is concluded that there is a direct relationship between the use of sanitary masks and a greater perception of beauty with a consequent positive social assessment in different areas that contribute to better economic performance
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