PERCEPCIÓN DE ROSTROS OCLUIDOS Y SUS EFECTOS SOCIALES DESDE LA ECONOMÍA CONDUCTUAL

Jimmy Sánchez Reyes

doi:10.47847/faccea.v13n2a3

Autores/as

Jimmy Sánchez Reyes Universidad de Investigación y Desarrollo https://orcid.org/0009-0005-2238-760X

DOI:

https://doi.org/10.47847/faccea.v13n2a3

Palabras clave:

Percepción, Mascarilla, Economía, Comportamiento, Marketing

Resumen

El artículo ahonda sobre un efecto poco estudiado derivado del uso de mascarillas sanitarias durante la pandemia COVID-19. Se realiza una exploración de aportes teóricos-conceptuales para identificar los sesgos cognitivos que influencian la percepción ante la presencia de este oclusor y sus posibles consecuencias en las relaciones sociales y comerciales. En este sentido, se realiza una revisión de literatura, identificando cerca de 50 documentos científicos que, brindaron información relevante para entender el tema y servir de fundamento a futuras investigaciones. Se concluye que existe una relación directa entre el uso de las mascarillas sanitarias y una mayor percepción de la belleza con una consecuente valoración social positiva en diferentes áreas que contribuyen a un mejor desempeño económico.

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