PERCEPCIÓN DE ROSTROS OCLUIDOS Y SUS EFECTOS SOCIALES DESDE LA ECONOMÍA CONDUCTUAL

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Publicado Aug 15, 2023
https://doi.org/10.47847/faccea.v13n2a3
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Vol. 13 Núm. 2 (2023)

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Jimmy Sánchez Reyes
Universidad de Investigación y Desarrollo
https://orcid.org/0009-0005-2238-760X

Resumen

El artículo ahonda sobre un efecto poco estudiado derivado del uso de mascarillas sanitarias durante la pandemia COVID-19. Se realiza una exploración de aportes teóricos-conceptuales para identificar los sesgos cognitivos que influencian la percepción ante la presencia de este oclusor y sus posibles consecuencias en las relaciones sociales y comerciales. En este sentido, se realiza una revisión de literatura, identificando cerca de 50 documentos científicos que, brindaron información relevante para entender el tema y servir de fundamento a futuras investigaciones. Se concluye que existe una relación directa entre el uso de las mascarillas sanitarias y una mayor percepción de la belleza con una consecuente valoración social positiva en diferentes áreas que contribuyen a un mejor desempeño económico.

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Esta obra está bajo una licencia internacional Creative Commons Atribución-NoComercial-CompartirIgual 4.0.

Cómo citar
Sánchez Reyes, J. (2023). PERCEPCIÓN DE ROSTROS OCLUIDOS Y SUS EFECTOS SOCIALES DESDE LA ECONOMÍA CONDUCTUAL . Revista Facultad De Ciencias Contables Económicas Y Administrativas -FACCEA, 13(2), 46–63. https://doi.org/10.47847/faccea.v13n2a3
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