Affectation of ecotourism during the COVID-19 pandemic from the perspective of entrepreneurs in the department of Quindío (Colombia): strategic management approach
DOI:
https://doi.org/10.47847/fagropec.v16n1a5Keywords:
entrepreneurs, Turistic development, decision making, business perspective, post-pandemic recoveryAbstract
The tourism sector was seriously affected by the pandemic, an unprecedented global crisis. In this context, the objective of the research was to analyze the impact experienced by companies dedicated to ecotourism during the COVID-19 pandemic, from a strategic management perspective in the department of Quindio (Colombia) in 2020. Through By carrying out five semi-structured interviews with ecotourism entrepreneurs, it was possible to understand the magnitude of the impact and approximate the general panorama of the department of Quindio in said period. The analysis of the discourse emerging from these interviews was fundamental and led to the development of strategies within the management framework. The study revealed both internal and external proposals, as well as a marked dissatisfaction with the management of the crisis at both the national and local levels in Colombia and Quindío, respectively. Uncertainty was evident regarding economic reactivation, especially in terms of the sustainability of entrepreneurs in the sector. It is important to keep in mind that these circumstances generated limitations in the strategies adopted by ecotourism companies, since many entrepreneurs found themselves unable to react adequately to the crisis. Furthermore, it should be noted that this research was also affected by methodological limitations that could have influenced the results.
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